Fwee "Liptint"

*Course Work

This is a Linkage photoshoot campaign project. I teamed up with my classmate, Dina and two other photographers from another program. As art directors, we worked on the campaign development from scratch for Fwee (Korean cosmetics brand). Our idea was to transform the lip tint to reflect a voice of self-expression, where every shade reflects a feeling, a story, and the confidence to express who you are boldly and authentically.

When: Fall 2025

Class: Art Direction and AI